Exterior Coating Service Ad | AWA Coatings
The Set-Up:
AWA Coatings is a exterior home coating company based in Oviedo, FL. The team at AWA knows how tough Florida weather can be: intense rain, UV rays, hurricane-force winds. Paint just can’t protect you from the elements. That’s why they use premium coatings. Coatings seal out moisture and protect your home from the elements.
Big Boy Productions’ Role:
For this project, Big Boy Productions helped turn AWA Coatings’ message into a clear, engaging ad built around one simple idea: Florida weather is tough, and standard paint is not enough.
Our role began with shaping the story. We focused the ad around the real problems Florida homeowners face every year, including heavy rain, harsh UV rays, moisture, and hurricane-force winds. From there, we helped position AWA Coatings as the stronger, longer-lasting solution for protecting a home’s exterior.
During production, we worked to capture visuals that supported that message. The goal was to show the strength, durability, and value of premium exterior coatings in a way that felt easy to understand. Every shot was planned to help viewers see why coatings are different from regular paint and why that difference matters in Florida.
We also helped guide the tone of the ad. Instead of making it feel overly technical, we kept the message direct and homeowner-focused. The ad explains the problem, introduces AWA’s coating solution, and gives viewers a clear reason to trust the service.
In post-production, Big Boy Productions brought the piece together through editing, pacing, music, graphics, and final polish. The finished ad was designed to feel professional, informative, and persuasive while keeping AWA Coatings’ message simple: protect your home with a coating built for Florida’s elements.